Be unique. Be distinct. Elevate your brand.
Sophisticated Branding, Design & Illustration for the Boutique Business
Dear Strong Woman,
Today I switched my old website over to WordPress. Thank you for your patience as I get everything customized in this new space so that it will best suit your needs. While you're waiting to see what I have in store for you, I have a few words to share...
This new site is going to be for and all about YOU... a woman with exquisite tastes and high expectations regarding how everything in her world should be... a woman who has likely felt marginalized by society and the "regular" business world... a woman who needs to be seen, heard, and witnessed... one who needs help emerging into her fullest sense of being.
You may be new to the world of business, or maybe you're a seasoned professional who simply desires change. Maybe you're finally going out on your own, and you need guidance to ensure that your business is seen. Did you start out strong, with great ideas of what could be, but then pushed your branding and marketing efforts aside to deal with what you felt were more important issues... things like simply opening your doors, moving into a new space, or dealing with the legal and financial ramifications of starting or conducting business? Or, maybe it been a struggle for you to balance your business desires and dreams with your home life? Have you had a difficult time developing the right look or message for your customers (or even knowing who they are)? Or, are confident of your message, but you just don't know how to put it out into the world? Maybe you even launched a website that was "good enough" for the time being. You intended to get back to it, but time passed and it's still sitting there either unfinished or terribly out-of-date.
It's also possible that your tastes have changed and your logo (if you have one) doesn't represent how you and your business have evolved. You need everything to be more than it is, but it's not. This bothers you because it is a direct reflection of you and what your business offers. The thought of it continues to eat at you... it's lingering in the back of your mind that you need to deal with it today, because you know it will make a huge difference to your business and to your customers. They don't want "good enough." They want excellence. You yourself expect the best in everything, so why aren't you giving it to them?
My name is Sharon Landon, and I get it. I can speak about these issues with authority, because I've actually experienced several of these scenarios myself, as have quite a few of my current and past clients. In fact, I am presently emerging from my own major life change that had an adverse impact on my business. Even a seasoned Brand Specialist and Designer like me, with 20+ years of experience, has things happen when she least expects them, and I can tell you that it knocks the wind right out of you. Time is then needed to regroup and assess what it is that you really want. And, when you're done with that stage, you seek help to get back on your feet. And, when you do get your head on straight after a big life event, it's very important to not fall into "I can't" mode. You have to understand that it's often not money that holds you back from continuing to move forward or starting anew with your dreams. It is being afraid that holds you back, and you have to come to terms with what those fears truly are. Being the strong and resourceful woman that you are, you can always find the funds for what you really want and desire so that you can reach your fullest potential. Whether it's hiring a business coach, a brand stylist/designer, or even a financial advisor, it's important to surround yourself with experts who can help you to become a stronger businesswoman than you ever thought you could be.
This is why I've been in the process of investing in myself, and taking the time I need to make positive changes in my life and my business. I am re-branding everything about my business so that I can better serve yours. This is because I fully believe that I was put on this planet to serve other women with the skills that I have, to help them over their humps and out of their ruts, and to be all that they can be in the world of business. As a part of this process, I am focusing on what a boutique business is all about... how it's not specifically a clothing shop for women (I'll tell you more about that in my next post). I'll be giving you the resources you need to take charge of your business and to help you make it a raging success. It is my goal for you to think of me as your silent partner, your marketing and branding mentor who will help bring clarity and possibility to your business. I want to be your guiding light as we navigate new, exciting, and uncharted territory.
Thank you so much for reading this far. While I'm in rebuilding mode, please follow me here and on Social Media for updates on my site. I sincerely look forward to serving you soon. I'm holding out my hand and offering my time and talents to you. When it is time for you to take hold of it, I promise to walk with you... every step of the way.